Naresh Gupta

Naresh Gupta

Co-founder - Bang In the Middle

Naresh Gupta cofounded Bang In the Middle - A new age communication company with some of the marquee names in the Industry. Naresh runs the strategic planning function for BITM. Today BITM has a slew of Blue Chip brands including Dulux Paints, Inox, IndiaMart, Healthians, VNL Networks, Times of India, JSW, Delhi International Airport, DLF Emporio among others.

The journey post his MBA took him through Research, Product Management and Strategic Planning SAMIR after passing out. Since then he has worked with Maharaja International and Jagatjit Industries as a marketer and with Contract (WPP Group), Grey, Publicis, Dentsu and Cheil as Account Planner. He has been associated with a host of brads from liquor to tea, from technology to teaching, from packaged goods to political campaigns, from readymade apparels to ready to eat foods, from automobiles to dishwashers. There have been many awards that came his way in this journey, most notable being the Euro Effie for Incredible India and the Asian Brand Marketing Effectiveness Award for Samsung Cup.

He is an archeologist at heart; it's just that now he dig differently.